Be a Creative Leader. Boost Your Career in 市场营销 and 管理. At NU, Nothing is Off-Limits.

Gain a strong foundation in marketing and management principles and apply those concepts to create a plan that converts an idea to a new process, 产品, 或服务.

Innovators investigate trends, cultivate opportunities, and provide creative solutions. This minor pairs well with any of our business majors. All industries are looking for employees who can implement new ideas that allow them to reach their strategic goals and create a better experience for their audience(s).

northwood by the numbers

Success of Our Graduates

竞技宝app下载 University is an international leader in free-enterprise education.

*Data taken from the U.S. Bureau of Labor Statistics

$82,000

媒体n salary for this industry in 2022*

4.8%

Growth rate for this industry*

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Bauervic Pitch Competition

Known on campus simply as “The Pitch,” the contest is a true business start-up competition where students compete for a share of $6,000 in prize money made possible by a generous gift from the Charles M. Bauervic基金会. The competition provides an opportunity for students to showcase business skills they learned in the 竞技宝app下载 classroom.

NU 创意中心 Pitch Competitions

Show off your entrepreneurial skills at our pitch competitions held at the 竞技宝app下载创意中心. The 创意中心 is a great place for students to develop business plans and launch their own business during their time here.

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Skills and Portfolio

You’ll have the chance to participate in the following as part of a minor in Innovation 市场营销 and 管理:

营销计划
Global marketing plan
商业计划
项目管理
市场营销 and Consumer research
Trend analysis and reports
Presentations and Pitches

特色课程

What will you learn in the Innovation 市场营销 & 管理 minor at 竞技宝app下载 University?

*Does not include full list of courses required for minor completion.

What Industries Can You Work In with an Innovation 市场营销 & 管理小?

Innovation 市场营销 & 管理 can be found in almost every industry. Students often look for internships or employment opportunities on a local and global level.

Industries with advantages for innovators:

农业
工程
金融
Food and Beverage Design
卫生保健
热情好客
人力资源
市场营销
公共政策
可持续性
技术

塑造明天

有影响力的影响制造商

I chose Innovation 市场营销 and 管理 because it is more than running a business — it is the practice of evaluating and implementing ideas that create new services, 产品s and processes for a business.

——凯蒂·库尔

Most great ideas fail, which is why being an innovator means much more than thinking of them. I chose 竞技宝app下载’s Innovation program so that I could learn these skills, while also gaining the experience I needed through numerous campus activities and competitions.

——布莱恩·劳森

Innovative professionals